15 Hidden Meanings Behind Logos You See Every Day

We all know the value of an eye-catching logo. The more a product sticks in your mind, the more likely you are to think of it.

But some companies hide secret messages, special symbols, and double meanings in their logos. Here are 15 really common designs with meanings you probably never knew about.

1. Google


Now that we turn to the almighty Google for all our answers, we’re used to seeing this logo everywhere. But did you notice that one of the letters doesn’t fit in?

While the Gs, Os and E are in red, yellow, and blue (primary colors), the L is green. This is on purpose. As graphic designer Ruth Kedar explains, “we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.” Such rebels!

2. Pinterest

This social media app’s users know that it works like a digital cork board, where you can “pin” recipes, projects, articles, and anything else that interests you. To fit that theme, the capital P is actually drawn to resemble an old fashioned push pin.

3. Hyundai

The News Wheel

There’s all kinds of hidden meanings behind the H on the front of your Hyundai. Slanting to the right is meant to make the letter look “aggressive,” but there’s a soft touch to the design too.

The News Wheel

The logo is meant to be a silhouette of a Hyundai representative shaking hands with a satisfied customer.

4. Toblerone

Daily Express

See anything in this chocolate company’s logo? Here’s a hint, Toblerone comes from Bern, Switzerland, which is called “the city of bears.”

Yes, there’s a bear nestled into the negative space of the mountain. Now you’ll never be able to “unsee” it.

The Duty Free

5. NBC


The TV network had tried a handful of logos before settling on “the bird,” a bright and colorful peacock meant to remind people about the channel’s lineup of programs in color (a novelty in the 1950s).


The original peacock’s tail feathers were paired down to six in 1986, representing the network’s six divisions. From left to right: news, sports, entertainment, stations, network, productions.

6. Toyota


There’s a lot of special meanings packed into this one car company logo. The three ovals are meant to represent “the unification of the hearts of our customers and the heart of Toyota products,” while the background “represents Toyota’s technological advancement and boundless opportunities ahead.”

Meanwhile, the clever design also spells out “Toyota” with just one shape. See how it’s done:

Markquart Toyota

7. LG

1000 Logos

This electronics giant wants you to remember “life’s good,” but the letters also stand for the company’s original name, Lucky-GoldStar.

But did you realize the logo is a winking face? The L and G created a friendly face meant to make the company seem more inviting.

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