Leave it to Gwyneth Paltrow to find a new and confusing way to make headlines.
In the past we’ve shared warnings about her latest cookbook, which experts say could give you salmonella. But the actress and creator of lifestyle brand Goop has also made us scratch our heads with her line of New Age products and wellness treatments.
Goop has already advised their followers to “eliminate white foods,” and explained how eating “spirit truffles” can awaken your psychic powers. Other products promoted on Goop include wearable stickers that “re-balance the energy frequency in our bodies.”
All in all, the consumer advocacy group Truth in Advertising has singled out more than 50 claims made against Goop for misleading their customers. Odds are people will also have a few questions about the latest product to hit Goop’s online store:
Know any “psychic vampires” in your life? The new Psychic Vampire Repellent on Goop’s website promised to “banish bad vibes (and shield you from the people who may be causing them).” All for the low, low price of $30.
If you’re not rushing to buy a bottle already, wait until you see the ingredients list…